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Revenue

Stop Revenue Leaks with AI

Maniko
Maniko
Founder & CEO, Clavr•Feb 8, 2026•2m read

It starts small. A promising demo that ended with "circle back next week." A follow-up email that got buried in a chaotic inbox. A crucial detail about a prospect's budget constraint that was mentioned in a Zoom call but never made it to Salesforce.

The Silent Drain

We call these "revenue leaks." They aren't the deals you lost because of price or fit. They are the deals you lost because of friction. In a typical high-growth sales team, it's estimated that up to 20% of the potential pipeline evaporates simply because of dropped balls and lost context.

Your CRM is supposed to prevent this, but let's be honest: your CRM is a graveyard of good intentions. It only knows what you tell it, and you're too busy selling to tell it everything.

"Up to 20% of the potential pipeline evaporates simply because of dropped balls and lost context."

The Shadow CRM

The real data lives in your "Shadow CRM." This is the messy, unstructured reality of your Slack DMs, Gmail threads, Notion notes, and calendar invites. That is where the context is. That is where the deal actually lives.

  • The engineer who mentioned on Slack that the integration is ready.
  • The email from the champion saying their budget cycle ends Friday.
  • The reminder you set for yourself in 3 different apps.

"The real data lives in your 'Shadow CRM'... That is where the context is. That is where the deal actually lives."

Closing the Loop with Ambient AI

This is where ambient computing shifts the paradigm. Instead of asking you to do more data entry, new tools are designed to listen. They observe existing workflows, such as your email, your chat, and your calendar, and autonomously surface the signals that matter.

Imagine an assistant that doesn't just transcribe calls, but understands implication. An assistant that notices you haven't replied to a high-intent lead in 3 days and nudges you, not with a generic notification, but with a drafted reply based on the context of your last three meetings.

That's not just "productivity." That's plugging the leak. That's revenue.